Seller Services

Redefining the selling experience throughout Los Angeles and Orange counties through best in-class service and marketing across all price points.

Creativity. Competency. Commitment.


All clients deserve more throughout their real estate experience – more creativity, more competency, more commitment, and more focus. It’s with these principles, our team ensures each client receives top-tier value for their home while maintaining a stress-free experience. Here’s how we do it.


Your guide to improving, staging, and unlocking your home's highest potential.


Design Coordination

We handle your home's pre-listing preparation from cleaning to paint, unlocking the full value of your home.

Preliminary 10 Point Inspection

From Title to Pests, inspections at the outset ensure you're ready to go once the offer or multiple offers hit the table.

Professional Staging

First impressions are everything for buyers. Utilizing furniture that accentuates the warmth and flow of your home can mean all the differences. Our preferred vendors will coordinate and execute a custom furniture package to meet your needs and budget.

Unparalleled Marketing

Your home, across all platforms.

Your home, across all platforms.


Counseled Negotiation

Vetted vendors at your fingertips


Our service doesn’t end with the close of escrow. Through long-standing professional relationships, all clients will have access to a list of associated vendors, from movers, professional landscapers, architects, pool maintenance personnel, bonded contractors, and anything in-between. We’re here to provide outstanding service throughout your homeownership.

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A step-by-step guide of what to generally expect during the sale of your home.

Buyer’s first impressions are key to a successful sale. Hence, preparing your home for sale can mean all the difference in how fast and for how much it sells for. You can significantly improve buyer’s first impressions by removing clutter, personal photos and decorations, professionally cleaning and/or even repainting the home. By tackling these small changes at the outset, you can ensure that your home is presented in its best possible condition immediately once it it’s the market.

With over 300,000 licensed Californians, and 150,000 just in Los Angeles, chances are you know at least one licensed agent. However, many of these agents are not full-time and will only sell one to two homes a year. As with any profession, you want to choose a service provider who practices and perfects their craft day in and day out. Also, given the ever changing disclosure laws, local market conditions and technology used to market properties, you’ll want to make sure that With disclosure laws and market changes occurring so rapidly.

Pricing is key in a successful sale. As you may now, your home will generate the most interest when it first hits the market, and if the price at market or below, it will generate the most activity. If the property is priced too high, you could miss out on the initial interest and be forced to lower the price, selling the home possibly below market

Accurately pricing requires a concrete understanding of the housing market and the multiple factors that affect its direction. Things to consider include: supply and demand on the local and county level, economic growth, interest rate activity, financing capabilities, job growth in the area and/or buyer’s overall sentiments. These, along with other indicators, are essential criteria your agent should be well versed in.

In addition to pricing, timing also plays a pivitol role.

Highlighting your home’s best features, downplaying its weaknesses and appealing to the largest possible pool of prospective buyers.

After the house has been prepared and possibly staged, your agent should prepare a host of digital, print and media advertising packages for your home. Here at The CREM Group, our marketing goes above and beyond a Open houses are conducted as well as private showings as needed.

If an interested buyer is serious enough, he or she puts together a purchase offer with his or her agent. The buyer’s agent then presents the offer to the listing (your) agent. Rarely does an offer get accepted as presented. There are usually terms that need to be revised, and this is addressed through the counteroffer process.

Should there be more than one interested buyer, there could be a multiple offer situation. A deadline should be set to hear offer presentations in this scenario. Agents in the Peninsula are generally familiar with multiple offer situations and will be comfortable presenting their client’s offer at an appointed time. On some occasions, given the bidding context, one party will exceed the others in amount and terms and will immediately be accepted by the seller. In others, the seller will have the option of counteroffering the highest offers or all of the offers..

Your agent should thoroughly explain to you the process and discuss with you the best negotiation strategy.

Upon ratification of the purchase contract, the escrow process begins. Escrow generally refers to money held by a neutral third-party on behalf of the transacting parties. Parties choose escrow to give them the assurance that no funds or property will change hands until ALL of the instructions in the transaction have been followed. The escrow holder has the obligation to safeguard the funds and/or documents that are in its possession, and to disburse funds and/or convey title only when all provisions of the escrow have been complied with.

During this process, the important timelines related to contingencies in the contract are as followed:

  1. Buyer’s deposit is given to the escrow company
  2. Additional inspections, if any, are performed
  3. An appraisal is performed if there is a loan involved
  4. If there is a loan, the buyer goes through the lender’s approval and underwriting process
  5. If your property is a condo or townhouse, the homeowner’s association provides a package of HOA documents and transfer paperwork

Once contingencies are removed, the escrow company contacts your mortgage holder and any other lien holder to request a pay-off amount. The escrow company then prepares the settlement statement detailing your pay-off and other closing-related expenses for your review. You will then meet with the escrow officer to sign the deed transfer and other documents, while the buyer meets separately to sign their loan and closing documents.

After the buyer signs off on the loan documents, the escrow company sends them back to the lender for final review and funding. Once escrow receives all the funds from both buyer and lender, the sale is recorded with the county and your ownership has been conveyed to the buyer. That day, all keys and garage door remote controls need to be turned over, and the house should be cleaned out and ready for the buyer.

Work With Us

Whether it’s showcasing and negotiating high-end luxury properties, meticulously processing probate/trust sales or representing buyers in the purchase of their first home.

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